Intergrated Power Supplies International (IPSI)
A fictional company that sells and installs generations, to large companies as well as the general public.
I began with research, figuring out everything I could about generators and electricity.
Created sketches of possible logos from my ideation.
After choosing three logo designs I started, digitalizing them and refining them. I ultimately ended up choosing the star being made by forms that represents the turbines in generators making energy.
Final Logo
I played with different colors and how to colorize the logo. Landing on Red and Purple, I had to refine the purple for the red background due to the red drowning it out. I also wanted to have the purple be slightly blue, as IPSI is a veteran owned company, and wanted to play with red, white and blue.
Final color choices.
Primary Stationery
Full Brand Identity Together